Latest Theory on Why Kerry Will/Should Lose

Contrary to what most in the media say, the Swift
Boat Veterans attack ads are not only meant to question
le John's military service in Viet"naum." Kerry's campaign
has been forced to expend valuable resources not in
promoting the senator's plan for America, but in defending
his record over a relatively minor issue. Did Kerry lie
or at least embellish his credentials? Who cares? These
ads have effectively built a barrier between Kerry and the
public. They have turned his election bid into a
kindergarten-style squabble over the proper role
of 527's in a White House run. However, it would be
naive for anyone on his campaign staff to think
trying to reframe the debate on his 19-year Senate record
would salvage the situation. Kerry has very little identity
to use as ammo against Bush's hate-it-or-not-but-proven
string of results. The post Democratic Convention hiccup in
the polls in Kerry's favor demonstrates that.